The Small Business Branding Blog
Sharing branding resources that actually work for small businesses — because the power of branding shouldn’t only belong to big corporations.
Why Branding Matters for Small Businesses
Branding is about making clear promises, reinforcing real relationships, and reducing friction—for customers and for you.
The five reasons below explain why branding is something I consider foundational for small businesses. Yes, you can grow without a strong guiding container for your brand— but you shouldn’t have to!
Expanding your thinking from Logo to Brand
Branding offers us the chance to define who we are with intention and care - from fonts, to colors, to deeper aspects like voice and values. I share five powerful benefits that good branding brings to your business.
Building strong brands with customer segmentation
A brand is only as good as its understanding of its customers. Dig into this guide to customer segmentation, with a five-part model that helps us build a picture of who our customers are.
Small Business Niche: The basics
As business owners, we can get caught up in the day to day work - making it all run - and sometimes forget to do the higher-level thinking, planning and research that helps us stay on top of our markets.