The challenge
Jeff wanted to offer custom-built spreadsheets, systems, & services that brought financial clarity to small business owners and craftspeople.
His services had huge benefits, but some were relatively novel — meaning people may not always know they needed them and may not be searching for them. They would need to be shown what he could do and why it would help.
Branding and logo for a Bangor bookkeeper helping overwhelmed small business owners gain financial clarity.
The opportunity
As a brand-new business, Keep Your Sheet Together had the opportunity to define a new client group who would be perfect for what Jeff could offer.
These customers would be those who normally avoided their small business finances out of anxiety or overwhelm.
The key would be to draw in this customer group and make them feel comfortable dealing with their finances with Jeff’s help.
The brand
Keep Your Sheet Together is a brand built to look different from other bookkeepers - it’s extra-friendly, bright and artistic.
The tagline, graphic style, custom illustrations and logo all help to lower anxieties and draw in Jeff’s ideal client base.
Additionally, Jeff would implement a paid consultation lead product to help bring new clients in the door, even if they didn’t know what they needed.
Explore the brand manual
A brand manual shows each part of the brand and keeps everyone on the same page about how to implement it beautifully and consistently across all media.